A marketing agency presents a promotional plan to a telecommunication company to increase its subscriber base and generate revenue. Using population and location data, we estimated the feasibility of this plan in this case study.
The tweet that started the trend was posted on June 12 (Philippine Independence day). On that tweet, the author stated that he dined in at a Tropical Hut branch, and he is their only customer. Despite the pandemic “restrictions”, commercial activity on malls and fast food chains are pretty much back to “normal”, so having only one customer is disheartening.